Carbon reduction of 70% in trillion market is also degradable! Fashion giants upgrade packaging materials

In the trillion dollar packaging industry, the color box industry can be called the only industry that “eats meat in large pieces, drinks in large bowls, and divides gold and silver by weighing”. The gross profit margin of 28% boutique boxes is still climbing in the market, which has also attracted more and more packaging giants.

Unexpectedly, from 2020, the global trend of plastic ban and restriction suddenly hit, making the industry in turmoil. Due to the use of fossil based materials in the mounting, bonding, coating or polishing process of color boxes, some color box manufacturers may face the risk of losing customer orders.

Fashion brands push green packaging plan

In 2019, 32 global fashion and textile giants such as Chanel, Hermes, Burberry, Prada, Armani and Adidas signed the fashion pact on environmental protection, and made solemn commitments on the three themes of climate change mitigation, species diversity restoration and marine protection.

After the signing of fashion pack, brands have paid more attention to the concept of “green, sustainable and environmental protection”, and have more thoughts on how to integrate into the design and industrial

chain, including the product packaging that is most easily ignored by the public.

In 2020, gucci launched a new packaging design in response to its sustainable vision, and adhered to the concept of environmental protection and sustainability in the process of design and raw material procurement. All materials are green and low-carbon. Other fashion giants are also exploring, replacing packaging materials with environmental protection and carbon reduction materials.

Color box packaging is not allowed to lose

In 2020, China’s total retail sales of social consumer goods will be 31190.1 billion yuan, and the export of goods will be 17932.6 billion yuan. Behind these two super luxury data, they are Baijiu, cigarette, electronic consumer goods, food, daily chemicals, medicine, jewelry and other packaging orders prosperity.

According to the report and analysis of Alibaba international station, among the paper packaging categories in packaging and printing, gift boxes are the best-selling. With the rapid development of the gift industry related to packaging products, the hot sales of gift sets drive the sales of gift cartons.

Thanks to the upgrading of China’s consumption structure and the post-90s as the backbone of consumption, the new generation of consumers’ love for the packaging of high-value products has further

promoted the prosperity of the color box industry.

However, these exquisite and high-grade handbags and gift boxes with a strong sense of design actually have a layer of ultra-thin plastic film. It has the functions of matte, waterproof, scratch proof and enhanced touch, and can improve the packaging texture in a straight line. This layer of ultra-thin plastic film is mostly petrochemical based materials, which is difficult to completely degrade even for hundreds of years. The production and use process will increase carbon emissions and affect the ecological environment.

Bainli bionly mass production

In early June this year, bainli bionly, an environmental protection material independently developed by Xiamen Changsu ™ (New Bio based degradable film material bopla) officially announced mass production, which makes domestic bopla products suddenly come to the forefront of the world, and has a wide range of positive significance in promoting packaging reduction, environmental protection and carbon reduction.

Changsu has the thinnest bopla film product with the highest scientific and technological content on the market. Its raw material comes from starch extracted from plants and has good biocompatibility and degradability.

The person in charge of Zhonglun new material of Xiamen Changsu

parent company said that the company specially set up a technical team to continuously adjust the raw material formula and optimize the process parameters. After three years of repeated experiments and small tests, a complete set of material formula and process design was obtained, “The large-scale production and application of bopla represents China’s world leading level in the field of biaxial stretching technology, which will effectively reduce the carbon footprint of products in the field of plastic packaging, and its raw material carbon emission will be reduced by about 70% compared with traditional fossil based plastics such as PP”.

Bainli bionly ™ It has obvious advantages in printing performance and heat sealing performance. It can not only better display the color and pattern of packaging, but also help to reduce the use of glue and be friendly to the environment. Moreover, it also has good mechanical and optical properties, which can meet the various effects and touch requirements of big brand packaging.

Sustainable fashion has a long road, but brands exploring “sustainable fashion” will not stop. On this road of exploration, Changsu looks forward to meeting with more brands and working together to promote the goal of carbon reduction and sustainable development of fashion on the earth!

Post time: Dec-27-2021